Cosmoprof North America wrapped up an exceptional 20th anniversary edition at the Las Vegas Convention Center from July 11–13, 2023.

Show attendance grew 20% over last year, welcoming thousands of retailers, distributors, investors and media, and more than 1,100 exhibiting beauty brands. Visitors learned about exciting product launches and industry trends while building their business networks.

Cosmoprof North America is the premier launching pad for beauty industry news and innovation around the world, attracting visitors and exhibitors from 108 countries to the three-day event.

The 20th edition had an unprecedented number of US and international retailers, buyers, distributors and brands, organizers say. Visitors included executives from such as Walmart, Nordstrom, Costco, Neiman Marcus, Macy’s, Target, The Detox Market, Belk, Thirteen Lune, Sally Beauty, Unilever, Estée Companies, E.L.F. Beauty, Too Faced, Revlon, L’Oréal, and more.

The show focused on many different beauty product categories, such as Hair Care, Skin Care, Makeup and Nails, and also spotlighted the Country Pavilions, an exclusive, continuing program that introduces emerging global beauty brands to the US market.

Mariette Van Rooyen, Export Council Manager for Cosmetic Export Council of South Africa (CECOSA) said, “Our participation at Cosmoprof North America, Las Vegas was a success for 10 South African companies, generating excitement and interest. This provided fruitful discussions, potential collaborations, and increased brand visibility, strengthening our presence in the US market. We are excited to leverage the momentum gained from this exhibition and look forward to our participation at the Miami Edition of Cosmoprof North America, scheduled for January 2024.”

Other curated areas were Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.  

Harlan Kirschner, CEO of the Kirschner Group, Inc., commented, “This year’s Cosmoprof was the busiest we have been in many years. Not only was our domestic sales team overbooked with appointments, but our teams in Canada, Europe, Asia, Middle East and Latin America were very busy and held amazing meetings with our brands exhibiting. Every brand was pleased with the success of the show and the quality of customers who attended.” 

Cosmopack also continued to be a major draw as demand soars for supply chain solutions. This singular event addresses all aspects of product production, including raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery innovations, and more.

Cosmoprof North America returns to the Mandalay Bay Convention Center, July 23–25 2024. Cosmoprof North America Miami, the B2B gateway to the Latin American beauty market, debuts in Miami, Florida January 23–25, 202